Camel Cargo
Figma + Illustrator + Photoshop
Project Brief
Design a system to match individual passengers to the parcel sender at the departing airport. The system should offer to track and match the sender, recipient, and courier together. The system is designed to help ship small items (car keys, passports, documents, etc.).
Introduction
Introducing Camel Cargo – your desert-themed solution for hassle-free parcel shipping! Inspired by the reliability and endurance of these majestic creatures, Camel Cargo seamlessly tracks and matches the sender, recipient, and courier together, ensuring your items reach their destination safely and on time. Experience the convenience of our desert-inspired shipping service and let Camel Cargo be your trusted companion for all your small-item shipping needs.
Main Logo
Color Palette
Typography
Survey Results
To guide the app design, a survey was conducted to gather customer feedback on package delivery services. Customers feel safe with deliveries to secure or hidden locations and appreciate frequent tracking updates and delivery options. However, concerns were raised about lost packages, security, and inconsistent delivery times. Suggestions included contactless pick-up, secure drop-off spots, and signature requirements. Some respondents wanted a rating system for services and employees, while others expressed frustration with delays and mishandling. Overall, customers value control over delivery options and clear communication.
Design Challenges
One of the main design challenges I faced was blending a traditional Saharan theme with a modern, functional shipping service. To achieve this, I used unique shapes and design elements that reflected the desert inspiration, which required careful consideration of layout and composition. This process, while challenging, proved to be both enjoyable and rewarding. It pushed me creatively and ultimately helped me grow as a designer by encouraging me to think more critically about how to balance aesthetic themes with usability in a modern context.
Why Camels?
During my research for this project, I discovered that camels were historically used as couriers and transporters due to their remarkable ability to endure harsh desert conditions. Their resilience and capacity to carry heavy loads made them essential for travelers, playing a crucial role in facilitating trade and diplomacy across continents. This historical significance immediately resonated with me, and I knew I wanted to incorporate the camel as a central element of the brand identity.
Packaging & Applewatch
